Simplicity by Edward De Bono

Author:Edward De Bono
Language: eng
Format: epub, pdf
ISBN: 9780241336953
Publisher: Penguin Books Ltd
Published: 2017-07-07T04:00:00+00:00

Extracting ‘operating concept’ is by no means easy. If you use too broad a level you get nowhere. At the broadest level the concept behind any business is ‘to survive’. At a slightly less broad level you might say ‘to make profits’. So, too broad a level of concept covers everything and therefore indicates very little. Too tight a level of concept is down at detail level and you cannot go anywhere else. It is the middle level of concept that is the most valuable. Using this middle level is as much art as science. It is useful to be conscious that your concepts may be either too broad or too narrow.

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